China-owned MG challenges Japanese dominance of SE Asian auto market

British brand under SAIC tops Suzuki in Thailand, strengthening foothold in the region

20191122 Thai MG

MG rolled out the Extender pickup truck to increase its market share in Thailand, setting a sales target of 20,000 units a year. (Photo by Rie Ishii)

YOHEI MURAMATSU, Nikkei staff writer

BANGKOK -- Cars produced under the long-established British-brand MG by a joint venture between China's SAIC Motor and Thailand's conglomerate Charoen Pokphand Group are racing ahead.

Since its entry into the Thai auto market dominated by Japanese carmakers several years ago, MG has gradually strengthened its presence, overtaking Japan's Suzuki Motor in terms of market share in the first nine months of this year.

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