ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Automobiles

China's BYD launches 3 electric car models in Japan

Automaker hopes to lead in low- and midpriced segments

BYD on Thursday displayed three EV models, which are also popular in China, that it will launch in Japan. (Photo by Shoichiro Taguchi)

TOKYO -- Chinese auto giant BYD said on Thursday that it will start selling electric vehicles in Japan from 2023, hoping that demand will grow in a country where the shift toward greener cars has been slow.

BYD Japan, which already sells electric buses in the country, announced the establishment of a new company to handle EVs sales. Three EV models will be launched sequentially from January.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more