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China's BYD launches 3 electric car models in Japan

Automaker hopes to lead in low- and midpriced segments

BYD on Thursday displayed three EV models, which are also popular in China, that it will launch in Japan. (Photo by Shoichiro Taguchi)

TOKYO -- Chinese auto giant BYD said on Thursday that it will start selling electric vehicles in Japan from 2023, hoping that demand will grow in a country where the shift toward greener cars has been slow.

BYD Japan, which already sells electric buses in the country, announced the establishment of a new company to handle EVs sales. Three EV models will be launched sequentially from January.

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