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China's BYD plans to beat Nissan and Tesla on EV price in Japan

Midsize SUV Atto 3 to go on sale for $32,000 at end of January

BYD will expand into the Japanese market for passenger vehicles from January 2023. (Photo courtesy of BYD Auto Japan) 

TOKYO -- Chinese automaker BYD will begin selling its first passenger electric vehicle in Japan next month for 4.4 million yen ($32,000), less than EV offerings from rivals such as Nissan and Tesla, as it accelerates its global expansion.

The carmaker, initially known for battery production, sees opportunities for its auto business in Japan, where domestic automakers have been slow to roll out their own EV models.

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