China's BYD strikes deal with Ayala to sell EVs in Philippines

Move presents challenge to Japanese automakers' market command

20230811N BYD Ayala

Ayala will use its sales network to sell BYD electric vehicles in the Philippines. © Reuters

YUICHI SHIGA, Nikkei staff writer

MANILA -- Philippine conglomerate Ayala Corp. has entered an agreement to sell Chinese automaker BYD's electric vehicles in its home market, as it seeks to expand the country's nascent EV market.

Under the deal announced Friday by Ayala, the group's automobile division, AC Motors, is expected to handle sales and maintenance for BYD's EVs through its sales network. A variety of models will likely be made available in the Philippines.

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