China's FAW to sell $100,000 electric SUV in Japan

Slowly gaining ground in Europe, Chinese players see EVs as their big break

20211217 Hongqi H9

A Hongqi car on display at an auto show in China in July 2021.  © Getty Images

YUKIHIRO OMOTO and KOSEI FUKAO, Nikkei staff writers

TOKYO/FRANKFURT, Germany -- China FAW Group is targeting Japan's market for electric cars, Nikkei has learned, as the state-owned company gears up to sell its high-end electric SUV in the country next year.

The automaker initially plans to roll out a hybrid version of the sport utility vehicle in Japan under its luxury Hongqi brand, with the electric model set to follow next summer.

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