China's Great Wall Motor to double Thai EV investment

Company set to launch 4 models as government subsidies drive demand

20221114 great wall motor ora

Between January and September this year, Great Wall Motor sold over 8,000 units of its two most popular EV models. © Reuters

APORNRATH PHOONPHONGPHIPHAT, Nikkei staff writer

BANGKOK -- Chinese automaker Great Wall Motor vowed to double its investment in Thailand to maintain its place as one of the leading electric vehicle brands in the country as the competition closes in.

Since the company entered the Thai market two years ago, it has invested 12 billion baht ($334 million) in producing EVs and employed more than 3,000 people, said Narong Sritalayon, managing director of Great Wall Motor (Thailand), in comments to Nikkei Asia.

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