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China's Great Wall to kick-start Thai sales with focus on EVs

Automaker joins SAIC to challenge Japanese brands that dominate ASEAN market

An Ora Good Cat compact car is displayed at an auto show in Beijing. The model will be the first fully electric vehicle that Great Wall Motor will launch in Thailand.   © Reuters

BANGKOK -- Chinese automaker Great Wall Motor will make an official entry into Thailand, Southeast Asia's largest car market, this year with a focus on electrified cars to break the stranglehold of Japanese brands, which together hold nearly 90% of the market share.

Executives of the company met Thai Prime Minister Prayuth Chan-ocha on Monday and told him that Thailand will be an important production base and export hub for the Association of Southeast Asian Nations region, local media reported.

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