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Chinese EV push into Europe sparks price competition

VW announces $24,000 model to debut in 2025

Great Wall Motor will begin selling its Ora Cat EV in Europe this year. (Photo by Kosei Fukao)

MUNICH -- European automakers have begun to announce the rollout of affordable electric vehicles to counter the rise of Chinese competitors in their backyard.

Volkswagen unveiled a compact EV, the ID Life, at the International Motor Show, which opened Tuesday and runs through Sunday in Munich. The model is due to go on sale in 2025 for 20,000 euros ($23,719), which is 30% cheaper than electric vehicles being sold today.

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