ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Automobiles

Chinese automakers take another crack at the German market

Stronger supply chains and better safety records are key to hopes for growth

Chinese and Chinese-owned brands like Lynk & Co. are gearing up to crack the German auto market. (Photo courtesy of Lynk & Co.) 

HAMBURG, Germany -- Chinese automakers are taking a second stab at cracking the German market more than a decade and a half after abysmal safety ratings stymied their first attempt.

Manufacturers such as Great Wall Motor, Geely and SAIC Motor have recently launched or are planning to release a slate of electric and hybrid models in Europe's biggest auto market, confident that strong supply chains and improving brand images will help them make inroads in the country.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more