BYD to open Thai factory as new EU tariffs on China EVs kick in

Local industry fears influx of Chinese imports barred from Europe

20240703 BYD in BKK

BYD's Atto 3 is displayed during the Thailand Big Motor Sale 2023 in Bangkok. (Photo by Hiroki Endo)

FRANCESCA REGALADO, Nikkei staff writer

BANGKOK -- Chinese electric vehicle champion BYD plans to mark the opening of its first factory in Southeast Asia on Thursday -- a $486 million facility in Thailand's Rayong province -- with hefty price cuts for local buyers.

The move, which will see the Atto 3 SUV discounted by up to 340,000 baht ($9,234), reflects the fierce competition facing EV producers and other automakers in Thailand, where an economic slowdown and a rise in car loan rejections are weighing on sales.

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