China EV makers' profitability mixed amid price war, trade barriers

Manufacturers look to local partnerships and cost cutting to overcome duties

20240829 BYD in thailand

A BYD car on display at an auto show in Bangkok: The Chinese EV manufacturer's gross margin fell to 18.69% in April to June from 21.88% the previous quarter. (Photo by Hiroki Endo)

CISSY ZHOU, Nikkei staff writer

HONG KONG -- Chinese EV makers' profitability levels were mixed in April to June, as they faced a fierce price war at home and rising trade barriers in developed economies, with champion BYD seeing its gross margin fall to 18.69% from 21.88% in the previous quarter.

The figure for Li Auto, one of the top five sellers domestically among Chinese EV brands, fell to 19.5% from 20.6% in the same period, which the company said was due mainly to a "different product mix" without elaborating. The company said in a conference call with analysts, however, that it believes its gross margin will recover to more than 20% in the third quarter.

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