China's Geely to merge Lynk and Zeekr brands amid fierce EV battle

Move comes in response to domestic competition and higher European tariffs

20241114 Geely logo

Geely Holding Group announced the merger of its Lynk&Co and Zeekr car brands as the Chinese company seeks to better position the brands and eliminate overlapping investments. © Reuters

CISSY ZHOU, Nikkei staff writer

HONG KONG -- Chinese auto giant Geely Holding Group will merge its Lynk & Co and Zeekr brands as part of the company's ongoing effort to streamline its core businesses, the company said on Thursday.

The merger is intended to "accelerate technology synergies between the two brands, streamline product portfolios, and boost talent development, ultimately leading to greater global sales volume," the company said in a statement.

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