China's Nio says new Firefly EV to go on sale in Europe in H1 2025

Chinese automaker also bets that the new brand would help overcome EU tariffs

20241222 Nio logo

Nio's top official says that the company will work with local partners to sell and service its new Firefly electric vehicle brand in European markets. © Reuters

BEIJING (Reuters) -- China's Nio on Sunday said it would launch its new Firefly electric vehicle brand in Europe early in the first half of 2025, betting that it would help the company overcome European Union tariffs.

William Li, Nio's CEO, told reporters in Guangzhou that the company will work with local partners on the sale and service of the Firefly in European markets.

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