Kia 'aims to become the TSMC of EVs' with customizable van

Uber, DHL show interest in new model as automaker targets commercial demand

20250227N Kia 1

Kia showed off its PV5 customizable van at an event near Barcelona on Monday. (Photo by Nami Matsuura)

NAMI MATSUURA and NA KIYOUNG

SEOUL -- South Korean automaker Kia is looking to tap commercial demand for electric vehicles with a new series of highly customizable vans and other vehicles, hoping to open up a revenue stream as consumer EV demand slows worldwide.

The Hyundai Motor group company promoted its new PV5 mid-sized van at an event near Barcelona, Spain, on Monday. The first model in the company's new "Platform Beyond Vehicle" (PBV) EV line, the van can be tailored to fit business and consumer needs.

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