KUALA LUMPUR -- Malaysian automaker Proton Holdings launched its first electric vehicle model on Monday, marking the first locally-made EV in the country's growing auto market.
According to the announcement, the e.MAS 7 model is priced from 109,800 ringgit ($24,700) to 123,800 ringgit. That pricing challenges existing EV players like China's BYD, Tesla and BMW. Actual sales are due to begin early next year.





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