SEOUL -- LG Chem's shift to automotive batteries has moved into high gear, snagging deals with Tesla and other top automakers while ramping up capital spending in a rush to cement its lead in a rapidly growing market.
LG Chem started supplying batteries to Tesla Model 3 vehicles produced at the U.S. automaker's Shanghai factory this year.
In addition, the chemical producer has signed deals with General Motors, Hyundai Motor and China's Geely Auto Group. The company invested 3.9 trillion won ($3.24 billion) to raise battery output in 2019, more than twice the year-earlier figure.
Investors have embraced the shift. Its stock has gained 60% since the start of the year, flirting with an all-time high marked nine years ago.
"Even in the economic crisis caused by the pandemic, we mustn't give up investments in the future," said CEO Shin Hak-cheol, who moved to LG Chem last year from 3M, where he was vice chair. Shin climbed the ladder of the U.S. company, starting at its South Korean arm where he joined in his 20s.
Shin's bullishness is backed by strong demand. A source close to the manufacturer said outstanding orders for the company's electric vehicle batteries have climbed to 150 trillion won -- 18 times higher than the battery operation's revenue for 2019.
LG Chem ranked fourth among automotive battery makers in 2019, with a market share of around 10%. Since the pandemic, LG Chem has gained ground against rivals. As of the end of May, the company's market share stood at 24%, surpassing China's Contemporary Amperex Technology Co. Ltd., or CATL, and Panasonic, to claim the industry crown, according to SNE Research.
The automobile business requires vast upfront investments. LG Chem's borrowing reached 11.6 trillion won at the end of March, more than double the level of two years ago. The battery operation incurred an operating loss of 454.3 billion won in 2019 due to heavy spending.
To lighten the burden, the company last month announced the sale of its liquid crystal display polarizer business to a Chinese buyer. That operation had faced an uncertain future since group member LG Display was scaling back its LCD business.
LG Chem aims to buoy EV battery sales from 8.4 trillion won in 2019 to 31 trillion won in five years, an ambitious figure that would top the company's total revenue of 28 trillion won for 2019.
This goal illustrates the company's transformation into an automotive battery supplier rather than focusing on the petrochemical business, which generated half of its revenue just last year. Automotive batteries are expected to undergo rapid market growth of 25% per year, according to IHS Markit.