GAC, Geely and other Chinese automakers rush to launch EV sports cars

Brand strategy in high-end automobiles mirrors Japan's carmakers in 1960s

20231225 GAC

GAC Group launched the Hyper SSR, a sports-car type electric vehicle, in October. (Photo by Shizuka Tanabe)

SHIZUKA TANABE, Nikkei staff writer

GUANGZHOU -- China's Guangzhou Automobile Group (GAC) and other automakers are releasing a series of sports car-type electric vehicles, seeking to showcase their high-tech capabilities and strengthen their brand presence in an increasingly competitive EV market.

At the base of GAC's EV subbrand Aion in Guangzhou, Guangdong province, stretches a plot of land, around 3,000 sq. meters -- the site of the company's EV plant.

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