GAC and Changan push into Southeast Asia in 2nd China EV wave

New players struggle to take on market leader BYD's dominance

20231130N Thai car show 2

Changan Automobile said on Nov. 29 at the Thailand International Motor Expo that it is making a full-scale entry into the Thai market. (Photo by Adryel Talamantes)

KENYA AKAMA, SHIZUKA TANABE and KOSUKE INOUE, Nikkei staff writers

SYDNEY/GUANGZHOU/BANGKOK -- More Chinese electric vehicle makers are heading into Southeast Asia, hoping to emulate predecessor BYD's success, but their compatriot's dominance in the market poses a challenge to their ambitions.

Several of these new players showed off their offerings at the opening ceremony of Thailand International Motor Expo near Bangkok on Wednesday.

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