GM unveils electric Cadillac in China

Luxury car with handcrafted finishing will be sold via online platform

20221109N GM Celestiq

The Cadillac Celestiq fuses electric technology and handcrafted luxury. (Photo by Tomoko Wakasugi)

TOMOKO WAKASUGI, Nikkei staff writer

SHANGHAI -- Top American automaker General Motors showed off a lavish new electric vehicle at the China International Import Expo here this week as it courts the country's wealthy.

GM plans to sell the Cadillac Celestiq through an online imported-vehicle platform introduced in September. The so-called Durant Guild is named after GM founder William Durant and targets a younger generation of affluent Chinese. It uses such services as the massively popular messaging app WeChat.

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