ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter

Harley-Davidson exits India, world's top two-wheeler market

American motorcycle icon sputtered against lower-cost rivals

Harley-Davidson sold just 25,000 units during its 10 years in India, less than what it shipped during the first quarter of 2019 in the U.S. (Photo courtesy of Harley-Davidson)

NEW YORK -- Harley-Davidson is leaving India, the American motorcycle maker said Thursday, ending a decade-long presence in the world's largest two-wheeler market after struggling to gain a foothold.

The company is "discontinuing its sales and manufacturing operations in India" and will lay off about 70 employees there, Harley disclosed in a filing to the U.S. Securities and Exchange Commission. Its plant in the city of Bawal will close.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more