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Harley-Davidson exits India, world's top two-wheeler market

American motorcycle icon sputtered against lower-cost rivals

Harley-Davidson sold just 25,000 units during its 10 years in India, less than what it shipped during the first quarter of 2019 in the U.S. (Photo courtesy of Harley-Davidson)

NEW YORK -- Harley-Davidson is leaving India, the American motorcycle maker said Thursday, ending a decade-long presence in the world's largest two-wheeler market after struggling to gain a foothold.

The company is "discontinuing its sales and manufacturing operations in India" and will lay off about 70 employees there, Harley disclosed in a filing to the U.S. Securities and Exchange Commission. Its plant in the city of Bawal will close.

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