Honda Prologue aims for Biden's EV subsidies with U.S. launch

Automaker develops all-electric SUV with GM to capture North American market

20230928N Honda car

Honda Motor seeks to express its character through the Prologue, the all-electric SUV to be released in North America next year. (Photo by Takafumi Hotta)

TAKAFUMI HOTTA, Nikkei staff writer

NEW YORK -- Honda Motor unveiled Thursday the details of the Prologue, an all-electric crossover developed with General Motors that it hopes will qualify for U.S. subsidies and allow it to establish a footprint in the North American EV market.

The Prologue, due to be rolled out early next year, will be Honda's first electric vehicle in the market, with a price tag starting in the upper $40,000 range. The company expects to sell tens of thousands of units in the first 12 months.

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