Honda ditches go-it-alone tradition in pursuit of Nissan merger

Automobile business sputters in U.S. and China while motorcycles remain strong

20241219N Honda

While U.S. sales of Honda Motor's new Prologue have been solid, the automaker has spent heavily on incentives for the electric vehicle. (Honda Motor)

KAZUHIRO NOGUCHI and RYOSUKE HANADA, Nikkei staff writers

TOKYO -- Honda Motor is turning away from its founding principle of relying on homegrown technologies as it pursues a merger with Nissan Motor amid a slump in its automobile business.

Honda, set to start merger talks with Nissan as early as next week, hopes to stabilize earnings in the automobile business as the company becomes more reliant on motorcycle operations.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.