Honda launches world's first level 3 self-driving car

Plan for just 100 lease sales reflects Japanese automaker's cautious approach

20210304 Honda legend

 Honda's Legend will go on sale priced at 11 million yen ($102,000). (Photo by Kei Higuchi) 

ERI SUGIURA, Nikkei staff writer

TOKYO -- Honda Motor will on Friday launch a new car equipped with the world's first certified level 3 autonomous driving technology, paving the way for the automobile industry to gear up efforts to commercialize such automation for passenger vehicles.

Industry experts are cautiously watching to see if the Legend, a luxury sedan that operates without driver supervision under certain conditions but requires the driver to assume control of the vehicle within seconds when alerted, can capture enough demand to suggest a way forward for other manufacturers.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.