Honda's auto sales in China plunge 31% amid price war with BYD

Japanese carmakers slow to offer green vehicles that consumers want

20250109N honda china ev

Honda plans to release its Ye P7 electric vehicle in China this year. (Photo by Shizuka Tanabe)

SHIZUKA TANABE, Nikkei staff writer

GUANGZHOU -- Honda Motor's sales in China were down 30.9% last year to 852,269 units, falling below 1 million for the first time in nine years as Japanese automakers continue to struggle from price competition with BYD and other local makers.

Nissan Motor's sales fell 12.2% to 696,631 units and Toyota Motor's sales slipped 6.9% to 1,776,000 units. This is the third consecutive year that all three companies have fallen below the previous year's figures.

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