Honda shifts focus to hybrids from EVs as profitability lags

Investors skeptical of automobile segment with discounts weighing on bottom line

20250610N Honda

Honda's hybrids have become profitable and could help lift margins for its automobile business. (Photo by Azusa Kawakami)

SHOYA OKINAGA

TOKYO -- Honda Motor is working to boost profitability and find a stable growth strategy, pivoting toward hybrid vehicles for now after curtailing plans to invest 10 trillion yen ($69.2 billion) in electric vehicles.

"HVs [hybrids] will play a central role in the transitional period of EV adoption," President Toshihiro Mibe said in May, announcing plans to cut EV-related investments to 7 trillion yen from 10 trillion yen and return to a path of earning money from hybrids.

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