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Honda starts selling cars online, highlighting new role for dealers

From Tesla to China's Lynk, carmakers seek deeper customer relationships

Honda Motor's Honda On online store offers four popular models. The monthly subscription includes the cost of inspections and tax. (Photo courtesy of Honda)

TOKYO -- Prompted by the COVID-19 pandemic, consumers are increasingly buying online, even big-ticket items like new cars that they previously purchased only after they had a chance to inspect the merchandise themselves.

Japan's Honda Motor is the latest automaker to sell its cars online, a move that could create new contact points with younger customers but also throws the traditional role of dealerships into question.

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