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Honda studies the brain to develop smarter driver-assist systems

Automaker hopes to customize safety features to achieve zero road deaths by 2050

Honda researchers want to know more about brain activity when driving. (Source photos by Reuters and Kotaro Abe) 
KOTARO ABE, Nikkei staff writer | Japan

TOKYO -- Honda Motor has begun exploring deep inside the human brain in an effort to develop more powerful technologies to make driving safer.

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