ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter

Honda studies the brain to develop smarter driver-assist systems

Automaker hopes to customize safety features to achieve zero road deaths by 2050

Honda researchers want to know more about brain activity when driving. (Source photos by Reuters and Kotaro Abe) 

TOKYO -- Honda Motor has begun exploring deep inside the human brain in an effort to develop more powerful technologies to make driving safer.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more