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Honda studies the brain to develop smarter driver-assist systems

Automaker hopes to customize safety features to achieve zero road deaths by 2050

Honda researchers want to know more about brain activity when driving. (Source photos by Reuters and Kotaro Abe) 

TOKYO -- Honda Motor has begun exploring deep inside the human brain in an effort to develop more powerful technologies to make driving safer.

In one of its latest projects, the Japanese automaker is using behavioral neuroscience to create a driver-assist system that makes driving vastly safer. By the middle of the century, Honda hopes that none of its vehicles will be involved in fatal accidents, as it banks on its studies of the brain to tailor safety features to individual drivers.

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