Hyundai Motor, in first, to sell new cars on Amazon from next year

South Korean automaker aims to expand presence with fresh sales channel

20231117 Hyundai Amazon partner

Marty Mallick, left, Amazon's vice president of worldwide corporate business development, and Jose Munoz, Hyundai Motor's president and global chief operating officer and Hyundai Motor North America's president and CEO, at the Los Angeles Auto Show. (Photo courtesy of Hyundai Motor)

KIM JAEWON, Nikkei staff writer

SEOUL -- Hyundai Motor will sell its cars on Amazon from next year, a first for any automaker.

The two companies jointly announced the move at the Los Angeles Auto Show on Thursday, along with a plan to install Amazon's Alexa artificial intelligence speaker in Hyundai vehicles from 2025. Hyundai also named the U.S. e-commerce giant's AWS cloud service as its preferred provider to help facilitate its digital transformation.

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