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Hyundai Motor launches first EV sedan, challenging Tesla

South Korean auto giant looks to expand beyond crossovers and SUVs

Hyundai Motor's first electric sedan, Ioniq 6, will be priced starting at $41,950 for the South Korean market. (Photo by Kotaro Hosokawa)

SEOUL (Reuters) -- Hyundai Motor on Thursday launched its first electric sedan, Ioniq 6, which the South Korean automaker is betting will help it grab a bigger share of the electric vehicle market dominated by Tesla Inc.

The Ioniq 6 is one of more than 31 electric models that Hyundai Motor Group -- including Hyundai Motor, its sister company Kia Corp and premium brand Genesis -- plans to introduce through 2030 to secure a projected 12% of the global EV market.

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