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Hyundai embraces creativity as chairman's son takes over

Third generation of founding family seeks ideas that percolate from bottom up

Hyundai Motor has poured more resources into electrified models like the Ioniq, thanks to efforts by new Chairman Chung Euisun.   © Reuters

SEOUL -- Hyundai Motor has passed the leadership baton from father to son, and the South Korean auto group's first new chairman in 20 years looks to shepherd the company through a delayed transition to the next generation of vehicles.

The appointment of Chung Euisun, announced Wednesday, makes official a transfer of power that essentially began in September 2018 with his appointment to a newly created executive vice chairman post. He takes over as chairman from his ailing father, Chung Mong-koo.

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