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Hyundai joins 'flying car' race with new urban aviation unit

Automaker taps NASA researcher in attempt to catch up with Uber and Airbus

Hyundai is attempting to become more than a traditional automaker.   © Reuters

SEOUL -- Hyundai Motor Group on Monday announced its first foray into aviation with the launch of a division dedicated to "urban air mobility," an emerging field covering such services as drone deliveries and autonomous air taxis.

The move comes just a week after the South Korean automaker announced a $4 billion autonomous driving joint venture and is part of a broader plan to diversify into more cutting-edge transportation as the traditional auto market faces a global downturn.

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