Hyundai looks to ride Jokowi's EV bandwagon to Indonesia success

South Korean carmaker bids to crack market 90% controlled by Japanese brands

20211220N Hyundai Motor Jakarta

Hyundai Motor showcases an SUV during an international auto show in Jakarta. (Photo by Koya Jibiki)

KOYA JIBIKI and KOTARO HOSOKAWA, Nikkei staff writers

JAKARTA/SEOUL -- Hyundai Motor is placing a multibillion-dollar bet that its electric vehicles in Indonesia will break Japanese brands' lock on Southeast Asia's largest auto market.

The South Korean company occupied a conspicuously large space at the Indonesia international auto show hosted by industry group Gaikindo in mid-November. A booth featuring the K-pop sensation BTS helped draw visitors to the exhibit.

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