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Automobiles

Hyundai looks to ride Jokowi's EV bandwagon to Indonesia success

South Korean carmaker bids to crack market 90% controlled by Japanese brands

Hyundai Motor showcases an SUV during an international auto show in Jakarta. (Photo by Koya Jibiki)

JAKARTA/SEOUL -- Hyundai Motor is placing a multibillion-dollar bet that its electric vehicles in Indonesia will break Japanese brands' lock on Southeast Asia's largest auto market.

The South Korean company occupied a conspicuously large space at the Indonesia international auto show hosted by industry group Gaikindo in mid-November. A booth featuring the K-pop sensation BTS helped draw visitors to the exhibit.

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