ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Automobiles

Hyundai shifts gears to subscription services with new Ioniq 6 EV

Move marks turning point for automaker's business model as it chases Tesla

A Hyundai Ioniq electric vehicle at a charging station in Seoul.   © Reuters

SEOUL -- Hyundai Motor has unveiled a hyper-efficient electric vehicle with the ability to download the latest technologies straight from the internet, a step toward establishing a new business model that allows the automaker to continue making money from its cars after the initial sale.

The premiere of Hyundai's Ioniq 6 was the highlight of this year's Busan International Motor Show, the first in four years. The highly anticipated model is a follow-up to the Ioniq 5, which won the World Car of the Year award and has enjoyed strong sales in the U.S. and Europe.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more