Hyundai targets 12% sales growth in 'turning point' year of 2021

Automaker aims to be 'first mover' rather than 'fast follower'

20210105N Hyundai

An employee waits for customers at a Hyundai Motor showroom in Goyang, South Korea: The automaker's domestic sales rose 6% in 2020. © Reuters

KOTARO HOSOKAWA, Nikkei staff writer

SEOUL -- The Hyundai Motor group forecasts a 12% rise in global vehicle sales this year as the South Korean automaker looks to emerge from the coronavirus pandemic with a new strategy.

Hyundai aims to sell 7.08 million vehicles in 2021 after two straight years of declines.

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