TOKYO -- South Korean automaker Hyundai Motor is breaking into the Japanese passenger vehicle market -- from which it has been absent for about a decade -- with a lineup comprised of electric and fuel cell vehicles.
"What we offer through our zero-emission vehicle is not only a car as a product but also a sustainable and creative life," said Shigeaki Kato, managing director at Hyundai Mobility Japan, in a media briefing last week at Hyundai House Harajuku, a kind of pop-up showroom that is open through May 28.
