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Hyundai to customize EVs for shippers and ride-hailers

South Korean auto group uses standardized platform as base for new business model

Hyundai will leverage its relationship with U.K.-based startup Arrival, which is building custom electric trucks for UPS. (Photo courtesy of Arrival)

SEOUL -- Hyundai Motor Group will make built-to-order electric vehicles for commercial customers, taking advantage of the greater design flexibility they offer compared with traditional combustion-engine autos.

Hyundai affiliate Kia recently announced a standard platform for the group's electrics, with basic components including a battery pack and a motor. Customers will be able to build as they choose on top of this platform, customizing the frame, interior, cargo space and other elements. Other options, such as higher-capacity batteries for long-range driving, will likely be available as well.

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