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India's Mahindra launches digital revamp for car sales

Upgraded platform includes mobile app, virtual reality experience

A Mahindra executive demonstrates the company's new virtual reality experience for car buyers.

MUMBAI -- India's largest utility vehicle manufacturer Mahindra & Mahindra is upgrading its digital platform to connect customers' pre- and post-sales experience online or through a mobile app, in a bid to lure more car buyers.

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