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India's Mahindra launches digital revamp for car sales

Upgraded platform includes mobile app, virtual reality experience

A Mahindra executive demonstrates the company's new virtual reality experience for car buyers.

MUMBAI -- India's largest utility vehicle manufacturer Mahindra & Mahindra is upgrading its digital platform to connect customers' pre- and post-sales experience online or through a mobile app, in a bid to lure more car buyers.

As part of its pre-sales digital strategy, the carmaker has introduced "Bring the Showroom Home," a virtual reality experience that gives potential buyers an experience of not just the car's features, but also of driving in the city or off-road environments. Buyers can also check dealers' stock of models, and customize vehicles online with family members through the company's "SyouV" platform.

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