ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Automobiles

India's Mahindra launches digital revamp for car sales

Upgraded platform includes mobile app, virtual reality experience

A Mahindra executive demonstrates the company's new virtual reality experience for car buyers.

MUMBAI -- India's largest utility vehicle manufacturer Mahindra & Mahindra is upgrading its digital platform to connect customers' pre- and post-sales experience online or through a mobile app, in a bid to lure more car buyers.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more