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India's Maruti lures buyers with sweet deals and strict hygiene

Top automaker offers new finance plans with an eye on post-pandemic market

A Maruti showroom staff member sanitizes a new car before handing it over to the buyer. The automaker introduced strict hygiene standards at its dealers and workshops. (Photo courtesy of Maruti)

NEW DELHI -- India's largest automaker, Maruti Suzuki India, is rolling out a series of new sales strategies to counter the damage caused by the coronavirus pandemic. Although the sales are recovering at a snail's pace, the company has been quick to set a new normal for India's auto industry, poised to keep its edge in the upcoming competition.

Things have been limping back to normal since the company reopened its operations in a staggered manner with its production at its three plants in Gurgaon and Manesar near New Delhi and in the western state of Gujarat, starting in May. Maruti posted total domestic sales of 13,865 units in May, down 89% from a year earlier.

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