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Automobiles

India's Royal Enfield to begin making motorcycles in Thailand

British-bred brand looks to win over ASEAN with cult image and low prices

Royal Enfield motorcycles are substantially cheaper than other models in Thailand, where its sales doubled in the last fiscal year.   © Reuters
APORNRATH PHOONPHONGPHIPHAT, Nikkei staff writer | Thailand

BANGKOK -- India-based motorcycle maker Royal Enfield is setting up an assembly plant in Thailand next year as it continues its Southeast Asian expansion drive.

The Thai facility will be the second overseas plant for the company after its factory in Argentina. It is scheduled to begin operation by the end of September.

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