Isuzu pickup trucks, big in Thailand, face uphill climb over interest rates

Japanese automaker to focus on curbing inventory and expanding services

20240611N Isuzu

Isuzu Motors leads the Thai market for pickup trucks, but its sales there have slowed. (Photo by Nikkei)

HIROTAKE KITAGAWA, Nikkei staff writer

TOKYO -- Isuzu Motors is under pressure in the crucial market of Thailand, where tougher borrowing conditions are squeezing buyers of its pickup trucks.

Thailand's new-vehicle sales fell 21% on the year in April, the 11th straight month of decline. Light trucks -- the workhorse of the Thai auto market -- have been the hardest hit by the downturn.

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