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Isuzu to sell electric pickup in Thailand as soon as 2025

Move comes as Chinese automakers gain ground in country's EV market

Isuzu will base its new electric pickup on its flagship D-Max. (Image courtesy of the company)

TOKYO -- Isuzu Motors plans to release an electric pickup truck in Thailand and elsewhere as early as 2025, aiming to hold on to its high market share in the Southeast Asian country as Chinese automakers take the lead in cultivating electric-vehicle demand.

Pickups account for about half of the Japanese automaker's global sales in unit terms, and this will be its first electric version.

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