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Japan F1 supplier aims to apply racetrack lessons to EVs

BBS Japan is making the new standardized wheel rims for F1 and NASCAR

BBS Japan intends to use its racing affiliations to increase its sales in the wheel business to $161.6 million in the medium term.   © Reuters

TOKYO -- A Japanese manufacturer supplying new standardized wheel rims for Formula One and NASCAR reckons it will learn enough on the racetrack to help improve the experience of driving an electric car.

The extreme conditions endured by F1 cars provide an opportunity to expand the company's technical know-how, according to Takahiro Maeda, the president of Maedakosen Group, whose subsidiary BBS Japan announced the prestigious contract wins earlier this year.

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