Japan automakers on brink of extended slump as Trump tariffs loom

7 companies slammed by rising incentives in cutthroat U.S. market

20250319N Japan automakers

Japan's seven major automakers have seen two consecutive quarters of profit decline, with the market forecasting two more to come. (Source photos by Nikkei)

KAZUHIRO NOGUCHI

TOKYO -- Japan's seven major automakers look set to enter a prolonged phase of profit decline as intensifying U.S. competition and soaring expenses weigh on their earnings.

The automakers -- Toyota Motor, Honda Motor, Nissan Motor, Subaru, Mazda Motor, Mitsubishi Motors and Suzuki Motor -- saw combined profits decline for the October-December quarter. Their profits are forecast to fall again in the current quarter ending in March and the following quarter ending in June.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.