TOKYO -- Japan's car companies are on a drive to build brand loyalty with the young, looking beyond traditional showrooms and dealerships as they accelerate efforts to lure the would-be customers of tomorrow.
Auto giants such as Toyota Motor and Nissan Motor have been turning to so-called experiential stores in Tokyo, offering everything from activities for children to fresh coffee for adults in a bid to engage visitors with their products and slam the brakes on a shift away from driving and vehicle-ownership among younger people.
