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Japan's car giants get creative to drive up brand loyalty

Toyota, Nissan target young people with 'experiential' stores

Toyota hopes so-called experiential stores like this one in Tokyo will build brand loyalty among young visitors. (Photo by Ken Kobayashi)

TOKYO -- Japan's car companies are on a drive to build brand loyalty with the young, looking beyond traditional showrooms and dealerships as they accelerate efforts to lure the would-be customers of tomorrow.

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