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Kia aims to sell 1m custom electric delivery trucks, taxis in 2030

South Korean automaker sees opening in market where major companies lag

A recently announced Kia electric vehicle. The automaker hopes to cultivate a market for custom-built EVs. (Photo by Kotaro Hosokawa)

SEOUL/TOKYO -- South Korean automaker Kia, part of the Hyundai Motor Group, is focusing on purpose-built electric vehicles targeting delivery and taxi services, with plans to sell 1 million of the customizable EVs in 2030.

Purpose-built vehicles are made to order and can be adjusted in terms of size, interior, load capacity, battery capacity and other aspects.

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