Long road to profit for China's Nio underscores EV challenges

Company's journey holds lessons for rivals in places such as Japan

20231011CHINA EV NIO

A car on display at Nio's showroom in Berlin, Germany. The Chinese electric vehicle maker has been accelerating in global markets, but is yet to make a profit. © Reuters

SEI MATSUMOTO, Nikkei staff writer

TOKYO -- Chinese electric vehicle startup Nio offers an insightful case study on the typical challenges early-stage EV manufacturers must tackle before starting to make money.

The Shanghai-based carmaker is under the spotlight in the ever-evolving Chinese EV landscape. Despite its massive investment into research and development, the company is still far from generating profit, underscoring the complexities of the EV business.

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