Mazda, Toyota and Denso join new cost-cutting auto design alliance

Smaller parts makers to adopt digital modeling as EV competition heats up

Mazda Motor's Skyactiv-X engine: The automaker was an industry leader in Japan in adopting model-based development. © Reuters

SAKI SHIRAI, Nikkei staff writer

September 25, 2021 05:10 JST

TOKYO -- In a bid to accelerate development and cut costs, 10 Japanese automakers and major parts suppliers said Friday they will standardize the way they design vehicles.

Mazda Motor, Toyota Motor, Honda Motor, Nissan Motor and Subaru along with parts suppliers Denso, Panasonic, Mitsubishi Electric, Aisin and Jatco will be the founding members of a new organization created to promote model-based development.