TOKYO -- For beleaguered Mitsubishi Motors, Southeast Asia is a singularly important market. But caught between Japanese peers competing for market share and Chinese upstarts offering low-priced electric vehicles, the automaker faces a tough battle for survival.
The automaker has a sizable presence in Southeast Asia, with an approximately 15% market share in the Philippines, 10% in Indonesia and 7% in Thailand. In contrast, Mitsubishi only ekes out a 1.7% share back home in Japan.
