Mitsubishi Motors to join Honda-Nissan alliance

Japanese auto market consolidates into 'big two' of tie-up versus Toyota

20240728 Honda, MM, Nissan 222ea8cb-61a6-4e65-87a2-c9695fe53916.jpg

Honda, Japan's second-largest automaker, No. 3 Nissan and Mitsubishi will ally to compete with other giants.

SHOYA OKINAGA and SHUHEI OCHIAI, Nikkei staff writers

TOKYO -- Mitsubishi Motors will join the Honda-Nissan alliance, Nikkei has learned. The tie-up, whose members sell more than 8 million vehicles worldwide, will consolidate the domestic market into two forces: the Toyota Motor group and the Honda-Nissan-Mitsubishi alliance.

Tesla and Chinese automakers are investing heavily in electric vehicles, and Japanese automakers can't compete in terms of scale and supply chain. The major shift in the auto industry will drive a major reorganization, including other sectors in Japan.

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