Nidec turns to smaller EV motors, tapping China demand

Affordable, low-output electric cars gain popularity in the country

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A Nidec EV motor production line in China. The company is adding more low-output models for small cars. (Photo courtesy of Nidec)

YUJI OHIRA, Nikkei staff writer

KYOTO, Japan -- Japanese motor maker Nidec is expanding its line of E-Axle traction motor systems to include lower-output models, hoping to tap demand for the small electric vehicles increasingly popular in China's booming market.

"We are a supplier that focuses on the EV volume zone," Nidec Chairman and CEO Shigenobu Nagamori said.

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